Little by little Web 2.0 movement is being approached by theory and empirical data. As an example of empirical data approachs, OECD has launched Participative Web and User-Created Content. Web 2.0, wikis and social networking
The concept of the “participative web” is based on an Internet increasingly influenced by intelligent web services that empower users to contribute to developing, rating, collaborating and distributing Internet content and customising Internet applications. As the Internet is more embedded in people’s lives users draw on new Internet applications to express themselves through “user-created content” (UCC).
This study describes the rapid growth of UCC, its increasing role in worldwide communication and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are associated challenges? Is there a government role and what form could it take?
These kind of initiatives help us to a better understanding of Web 2.0 phenomenon and to analyse in what way and in what measure the ICT’s, especially the Internet, are appropriated by the current social structure, the Network Society.