Putting health into the patient's hands or into the markets' hand?

Adam Bosworth has posted about his speech at the 2007 American Medical Association of Informatics (AMIA) Spring Congress talking about Putting health into the patient’s hands. I do not have any doubt about Google’s capacity to innovate in healthcare field. But probably because in most countries in Europe we have a welfare state model who allow us to have some rights related to healthcare system I wonder who is going to get most of the benefit of those applications as far as the market mechanism does not work well with public good as Health.

You can take a look of what could happen at Jonathan Zittrain’s blog